Every successful project starts with a rock solid process. A detailed statement of work, a timeline, and a budget come first. Then we use the general outline below to design a custom workflow to fit your project’s specific needs. 

Clear communication is a constant throughout, as is our patented blend of Hey-Yo energy and enthusiasm.* We work closely with you at every stage of the process, so you know what to expect and can feel confident that your project will be delivered on time and within budget. 

*The perfect mix of nerdy and cool. Or so we like to think. 

1. Kickoff & Discovery

We know motion. But no one knows your business like you do. So before we push a single pixel, we first learn all about you. We dig into the whys behind your project and your brand, and we use that insight to help shape the script, design direction, and animation style we develop.

2. Script & Styleframes

Whether we’re building a 15-sec or a 90-sec spot, every word counts. Enter the script. We work together to help you write, edit, and perfect your message, and we share visual ideas and styleframes to accompany our wordsmithing. Once everything is finalized and approved, we move forward with voiceover recording.

3. Voice Over

We help you find the ideal voice to match your brand and budget. Or, if you have your own internal talent, we're happy to assist with coaching and recording too. Either way, we make sure that the final mix sounds as good as Morgan Freeman narrating a nature documentary.

4. Storyboards

Using the approved styleframes and design direction, we illustrate each scene from the script and present a visual storyboard for review. We also include detailed descriptions that provide insight into what we’re thinking for movement and sound effects. Once that’s all set, we prep your assets for animation.

5. Animation

The script is green lit, the voiceover is recorded, and the storyboards are approved. Now it’s time to make it mooove! We animate each scene from the storyboard, adding transitions, secondary movements, and extra details. Anything we can do to spread joy, build intrigue, and really make your project shine.

6. Sound Design

Animation is magical. Like a unicorn riding a unicycle magical. But nothing brings the fairy dust like music and sound design. We carefully select the perfect track and add sound effects to accentuate the animation. Then we combine all audio elements into a final mix and master.

7. Delivery

Once the final video is approved, we export your deliverables. We go full tech nerd to ensure the proper specifications are met and neatly package your files for delivery. Then we send your good work out into the world! Hey-yos and high fives all around!

8. Impact