Amazon Exclusives*

*Archived Studio Hippo project

Amazon Exclusives is an online platform and resource for innovators to launch and build a brand by providing increased brand discoverability, marketing opportunities, and self-serve brand tools. We had the pleasure to work with our friends at Narratively Creative to find a unique way to create an impactful explainer/narrative video to help introduce the world to Amazon Exclusives.

In this piece, we focused on the journey of our fictitious innovator Dave, who has just had the brilliant idea to create a Pedal Powered Apple Press.  But even after he succeeds at building a prototype, he isn’t sure what to do next.  Our narrator then speaks directly to Dave, and introduces him to Amazon Exclusives,  where he’s able to talk to other entrepreneurs, get help from Amazon and share his product on a global scale, all while avoiding the typical marketing mistakes.

Our overall goal was to inspire new sellers to sign up for Amazon Exclusives by focusing our messaging on a relatable entrepreneurial journey. We helped edit down the original script and concept into a concise 2:00 video, and then designed the overall style and graphics, and also completed all 2D and 3D animation. Our favorite parts of this project were creating the 3D head rig for Dave, and designing and animating an actual, functioning Pedal Powered Apple Press. The bike build had over 75 moving parts. Phew!

Many thanks to Narratively Creative for the opportunity to help with this amazing project.  And thanks as always to Zach at The Radio Pharm for the sound design!

Client

Amazon

Agency

Narratively Creative

Team

NARRATIVELY: Noah Rosenberg  STUDIO HIPPO: Cameron Walker, Natalie Einterz, Auston Wilson, Rachel Benskey, Zach Gilltrap

Solutions

Script Editing, Creative Direction, Storyboarding, Illustration, 2D and 3D animation, SFX