Noodles Rewards

We had so much noodly fun with this project.  Noodles and Company was in the middle of a complete rebrand, but needed to inform the public of their new and improved Rewards Program.  Using the new brand colors, icons, logos, fonts and print layouts, we helped introduce the New Noodles Rewards program through a series of 5 social media posts, that each highlighted a new feature of the program.

These quick-paced, high-energy social media animations leveraged witty copy, kinetic type, and lots of bouncy noodle illustrations to help get the message out.

Many thanks to Jeff Nieberding for all of the great direction, and to Brent Walker for making that sweet repeating noodle background.  And all the thanks to Zach at The Radio Pharm for the music and SFX.

Client

Noodles & Company

Team

Noodles: Jeff Nieberding, Mike King Hey-Yo: Cameron Walker, Brent Walker, Zach Gilltrap

Solutions

Storyboards, Illustration, 2D Animation, Music Selection, SFX

(1)

(2)

(3)

(4)

(5)

Storyboard Study

This is the breakdown of the 5 frames we created for the "Delicious Cycle" spot.  We used bright colors, playful kinetic type, and plenty of noodle explosions to pack a punch in our 20sec timeframe.