hai*

*Archived Studio Hippo project

Say hello to Hai: the AI-powered mobile and web app that knows you by smart. Developed by CEO Alexandre Robicquet and his team at Crossing Minds, this new recommendations app connects to all of your go-to entertainment platforms( from books to movies to music and more), learns everything you like, and suggests new things you’ll love—all in one convenient place.

For this project, our task was to create a product launch video to help welcome Hai to the world. And since first impressions are everything, we had to make sure that our video captured the true essence of the app. We started by creating 3D renders of the smartphone and the Hai avatar so we could reflect the elegant UI/UX as accurately as possible. Then we designed the remainder of the illustrations and timed the animation with this same goal in mind. Everything from the clean background colors to the size of the particles to the deliberately calibrated speed and direction of animation was designed to mirror the beautifully responsive nature of this intelligent new recommendations platform—now available in the App Store. Stop by and say Hai!

A huge thank you to Nicole Rennie of FORWARDstory Studio for bringing us in on this project, to Alexandre Robicquet and Yoshimitsu Funabashi of Crossing Minds for providing invaluable insight into the thoughtful design process behind Hai, and to Connor Davis for providing the custom music and sound design. 

Client

h.ai

Agency

FORWARD storystudio

Team

FOWARD storystudio: Nicole Rennie, Connor Davis Crossing Minds: Alexandre Robicquet, Yoshimitsu Funabashi STUDIO HIPPO: Cameron Walker, Rachel Benskey, Auston Wilson, Natalie Einterz

Solutions

Script editing, Storyboards, Illustration, 2D and 3D animation, Motion tracking