Samsung

Hey-Yo was tasked with creating a : 45-second 3D sizzle reel for Samsung’s new Outdoor LED (XPR-B), that would highlight 5 key features. We were fortunate to team up with local 3D artist Luis Miranda, to artfully craft the close-up shots of the LED's modular screen, and also create the "use case" scenario wide shots. Colorful and complex geometric patterns were used to illuminate the screen and provide a burst of color. And the kinetic type was used to compliment and reinforce the highlighted features.

Many thanks to the RM214 team for the opportunity to help, and for trusting us with this project. So much love to Luis for his 3D expertise and compositing skills, and to Zach (The Radio Pharm) for his mad SFX and music editing abilities!

Client

Samsung

Agency

RM214

Team

Producer:
Kate Broussard, RM214
Art Director:
David Smail, RM214
Creative Direction, 2D Animator:
Cameron Walker, Hey-Yo
3D Animator:
Luis Miranda
Music, SFX:
Zach Gilltrap, The Radio Pharm

Solutions

Creative Direction, Storyboarding, 2D Animation, Kinetic Type, 3D Animation, Lighting, XParticles, Compositing, Music Editing, SFX