CO Lottery

Need help navigating the game of Powerball from the Colorado Lottery? Well you're in luck. We produced this Happy Camper field guide with our friends from Cactus so you'll never feel lost again.

Many thanks to the Cactus team for the opportunity to help, and for the incredible script, VO, art direction, sound design and SFX. And a huge thanks to Maria Franco for helping with animation. And most importantly, thanks to the CO Lottery for funding and protecting the wild areas of our beautiful state.

Client

Colorado Lottery : Powerball

Agency

Cactus

Team

Executive Producer:
Martha Douglas, Cactus
Copywriter:
Sam Herriges, Cactus
Art Director:
Page Halter, Cactus
Creative Direction, Illustration, Animation:
Cameron Walker, Hey-Yo
Animation:
Maria E Franco
Music, SFX:
Coupe Studios

Solutions

Creative Direction (Animation), Storyboarding, Illustration, 2D, 3D and Character Animation

Behind the Scenes Sketching

Getting those first ideas down on paper is the hardest part of any project. So in order to iterate quickly, we always like to start with pencil and paper. Once those rough sketches feel good, then we move to Procreate to refine the shapes and lines.