WellPower

:60sec Brand Launch Video // Spanish + English

Helping Re-Introduce the Regional Leader in Mental Health

Partnering with Vermilion is always a dream. They're some of the smartest, kindest, most bad-ass strategic creatives out there. So when they needed our help to create a video as part of a massive rebrand effort to re-introduce the regional leader in mental health, we of course said, "Aw, hell yeah!"

Vermilion worked with The Mental Health Center of Denver (MHCD) to develop a new name and brand to better reflect the breadth and depth of their services, expand the aperture beyond mental health to include well-being, and reflect their belief that improving well-being strengthens and powers community.

As part of the launch campaign, we created a :60sec animated spot, in both English and Spanish, to help reintroduce the organization and generate positive sentiment for a dynamic name change.

We worked closely with the Vermilion team to develop a unique character in a line-art style, that emodied this positive and dynamic change.

Many thanks to the Vermilion team for any opportunity to help our community! And Joe - The Chicken - Basile did wonders with the SFX and music mix. Go team!

Client

WellPower

Agencies

Vermilion

Team

Production, Strategy, Copywriting, Creative Direction, VO...and more:
Sarah Halle, Vermilion
Thad Napp, Vermilion
Jessica Hakanson, Vermilion
Hannah Faust, Vermilion

Animation + Design:
Cameron Walker, Hey-Yo

Music Edit, SFX:
Joe Basile, The Chicken