Centra Credit Union

In the world of advertisting, credit union commericials aren't exactly known for taking creative risks. So when CA-based creative agency The Miller Group told us that Centra Credit Union wanted to do a fun "swipe right" animated spot that spoke to millenials, we were all ears. TMG provided the power-packed scripts and clearly defined creative direction. We took inspiration from our target market and the colorful palette of Centra's branding, and developed the illustrations and 2D animation. Ultimately, we produced :15 and :30sec broadcast spots that ran across all of Indiana, and inspired the next generation to swipe right on their financial future.

Centra and TMG were so pleased with the Swipe Right commercials that they also hired us to produce two educational videos. Because... the more you know. Working in the same style and feel as the broadcast spots, we had the most fun designing and animating the piggy bank character. Who doesn't love a good piggy bank twerk?!

Client

Centra Credit Union

Agency

The Miller Group

Team

TMG: Gary Bettman, Renee Miller, Kate Cochrane HEY-YO: Cameron Walker, Rachel Benskey, Auston Wilson, Zach Gilltrap

Solutions

Creative Direction (Animation), Illustration, 2D Animation, Music Selection, SFX