Shhh...

We were tasked with helping a top secret, unnamed tech client introduce their new AI solution to the global community. Through elegant geometric shapes and lines, we showed how the power and resources of their new offering can pair hardware and software developers to help grow and launch new ideas from prototype to production. 

And even though we're not allowed to show logos or even include the VO, this project was a dream come true. Rarely do we see such an openness from our clients to truly embrace a metaphorical and abstract art direction. Because of the client's willingness  to push the visual language, we were able to fully capture the complexities and beautiful simplicity of their product in an intelligent and confident way.

We challenged ourselves to incorporate a number of 3D elements within our 2D scenes as well, to create a world with depth and dimension that's full of possiblities. 

Client

'Fraid it's top secret

Agency

The Spur Group

Team

Executive Producer:
Brian Boyle, The Spur Group
Creative Direction, Illustration, Animation:
Cameron Walker, Hey-Yo
SFX:
Zach Gilltrap, The Radio Pharm

Solutions

Creative Direction, Storyboarding, Illustration, 2D and 3D animation, SFX

Transition Time

We spent a lot of extra time planning out the transitions in this piece.  Below are some of the frames we put togther before we even touched After Effects. We firmly believe that a little planning can go a long way in helping to identify potential challenges and their solutions, that ultimately will help speed up workflow.  Keeping the illustrations in black and white also helps us focus on the overall composition of the scene, without getting distracted by color.